
The 300000 word "China Hanfu Industry Development Report (2022 Edition)" builds and outlines the basic outline, evolution and characteristics of China's Hanfu industry, divided into five chapters: "Hanfu Industry", "Hanfu Copyright", "Industry Research", "Industry Supply and Demand", and "Statistical Data"; The focus was on observing points such as "Hanfu Cluster", "Hanfu Market (Retail)", "Hanfu Festival", "Hanfu Club", "Hanfu Brand", "Hanfu Online", "Hanfu Online Celebrity", "Hanfu Film and Television", "Hanfu Performance", "Hanfu Education", and "Hanfu Publishing".
Bian Xiangyang, a professor at Donghua University and director of the Shanghai Textile and Apparel Museum, told Wen Wei Po reporter Xu Yang that the "immortality" and "beauty" of Hanfu have a deep foundation. Hanfu culture has continued to be popular in recent years, ultimately due to the return of confidence in the culture of China's young generation Z.
How popular is Hanfu? By clicking on social platforms and short video communities, it is often seen that Han costume enthusiasts are ordering flowers and depicting indigo, wearing beautiful dresses, and dancing gently... With the rise of "China-Chic", Han costume culture has frequently "gone out of the circle". How to protect the innovative expression of excellent traditional Chinese culture in original design and promote the healthy and orderly growth of the Hanfu industry has become a hot topic in the industry.